The Ultimate Guide to Comment on LinkedIn to Build Engagement and Influence

In ancient Rome, Cicero was renowned for his ability to engage audiences with his speeches. He tailored his arguments to the interests and concerns of his listeners. He studied his audience, adapted their tone, and delivered comments that resonated deeply. His strategic engagement made him one of Rome’s greatest orators.

Just as Cicero carefully strategized his speeches to capture the attention of his audience, you can build a LinkedIn engagement strategy that connects meaningfully with your network. Let’s explore actionable steps to help you engage effectively and grow your presence.

Use this commenting strategy to grow followers:

Let’s divide the commenting strategy into two segments.

• Where to comment?
• How to comment?

Where to comment?

You can create a list of –

• Top creators (in your niche)
• Most active creators (in your niche)
• Creators who are just a step ahead of you.

(You can create as many lists as you can.)

Pro Tip: Create your lists in Notion.

Your list could look like this.

Add as many properties as you like.

For this example, we will use two categories as our engagement lists.

• Expert Category
• Peer Category

Now, go to https://www.linkedin.com/search/results/content.

You’ll land on a page like this:

Then click on ‘From member’ and add a creator from your list by clicking on their name like this:

Then, keep adding as many profiles are there in your Notion list.

Let’s assume we only added this number of profiles to our list.

Click on show results.

Now sort by latest and Date posted – Past 24 hours.

Your list is ready.

Copy and paste that URL in a safe place.

Next time you click on that URL, you’ll see a curated feed.

Important: The URL will change if you change anything, such as adding/removing a new member to that list.

Create as many lists as you want to make like this, and your curated feeds are ready.

Now, the second part —

How to comment?

For any post you can write 10 types of comments.

You can:

• Provide additional information related to the topic to add value.
• Agree with the author’s point of view.
• Challenge the thought of the post respectfully.
• Ask a relevant and thought-provoking question.
• Share a relevant quote with added insight.
• Create a brief listicle to educate or entertain.
• Share something you wish you had known earlier.
• Share something normally reserved for paid clients.
• Summarize the main points of the post in bullet format.
• Write a humorous comment [Don’t be rude or offensive].

Here is a post by Matt Barker:

Let’s write different types of comments for this post.

1. Writing on social media also sharpens your ability to articulate complex ideas in simple ways—a critical skill in any field. The feedback loop from readers can spark continuous improvement too!
2. Completely agree with these points! Writing on social is transformative—it’s like a mirror for your thoughts and a bridge to connect with others. Confidence definitely grows with consistency.
3. Great points! I wonder if there’s a balance to strike between writing for confidence and writing authentically.
   
   How do you recommend staying true to your voice while aiming for personal growth?
4. Love these benefits! Which of these 13 has had the biggest impact on your confidence? And do you think writing offline offers similar advantages?
5. ‘The pen is mightier than the sword’—and in this case, mightier than self-doubt too!
6. Totally agree!
   
   1️⃣ Write daily, even if it’s short.
   2️⃣ Focus on progress, not perfection.
   3️⃣ Engage with readers—they’ll teach you as much as you share!
7. I wish I knew sooner that writing isn’t just about sharing knowledge—it’s a way to process thoughts and grow emotionally. The personal rewards are just as big as the professional ones.
8. Why write on social?
   
   – Improves your skills
   – Builds confidence & creativity
   – Connects you with like-minded people
   – Inspires others
   
   Plus, it reminds you: Your voice matters. That’s powerful.
9. Writing on social is the best confidence hack…unless your first draft includes too many emojis 🙃. But hey, even then, it’s a learning curve!

An engagement strategy is your key to standing out on LinkedIn. By understanding your audience, curating thoughtful interactions, and providing consistent value, you’ll build meaningful connections and grow your influence.

Start implementing your strategy today—your audience is waiting to hear from you!