In the 19th century, the Great Exhibition of 1851 in London showcased the finest innovations from around the world. More than six million visitors flocked to see groundbreaking inventions displayed in a way that captivated and inspired them. The exhibition wasn’t just a collection of creations—it was a carefully curated showcase of excellence, designed to highlight the best of human achievement.
Your LinkedIn Featured Section is your personal exhibition. It’s where you can display your finest work, services, and offers in a way that leaves a lasting impression on potential clients, collaborators, and employers.
Let’s explore how to make your Featured Section a standout showcase.
Key Elements of a Great Featured Section
- Showcase Your Services
- Add a section featuring the services you provide, making it clear how you can help your audience.
- Example: “Personal Branding Strategy: Helping clients build a standout online presence.”
- Offer a Free Trial or 1:1 Consultation
- Include a direct link to book a free consultation or trial of your services.
- Example: “Book a free 30-minute consultation to see how we can elevate your brand!”
- Provide Value-Driven Content
- Feature resources that educate, inspire, or solve a problem for your audience.
- Example: A free checklist, guide, or webinar replay to demonstrate your expertise and build trust.
- Highlight Your Best Work
- Choose content that showcases your unique expertise.
- Examples: Case studies, articles, podcast interviews, presentations, or awards.
- Showcase Social Proof
- Add testimonials, client reviews, or screenshots of positive feedback.
- Example: A glowing testimonial from a client who achieved success after working with you.
- Keep It Visual
- Use high-quality images, graphics, or thumbnails that grab attention.
- Example: Branded graphics with eye-catching headlines for webinars or eBooks.
- Keep It Relevant
- Regularly update your Featured Section to keep it aligned with your latest work, services, and goals.
Pro Tips:
- Keep It Simple: Showcase 1-3 key items to avoid overwhelming your audience.
- Strong Visual Branding: Use consistent colours, fonts, and layouts to create a cohesive look.
- Include Clear CTAs: Ensure your featured items include action steps, like “Book Now” or “Download Here.”
Just like the Great Exhibition highlighted the world’s most innovative achievements, your LinkedIn Featured Section should spotlight your best work and services. It’s your opportunity to turn casual profile visitors into engaged connections and clients by showcasing not just what you’ve accomplished but also how you can help them succeed.